Skip to main content

The Inspiring Success Story of T-Series

The logo of T-Series
The logo of T-Series (Picture credit: Wikimedia Commons

Welcome to Youth Motivator. I would like to tell you the very inspiring success story of T-Series and its founder Gulshan Kumar.
T-Series dominates the Indian music market with more than 60% share and is the India’s largest music record label.
Also, it has the world’s most subscribed and most viewed YouTube channel.
The qualities of dedication and hard work helped Gulshan Kumar to achieve great heights.
This story is all about how a small fruit juice seller built the nation’s largest music record label company.
T-Series produces music and films and is a leader in the entertainment industry.
Now, T-Series is a very successful company with a net worth of over 2400 crores Indian rupees and with exports to 24 countries.
This is the biography of Gulshan Kumar.


Chandrabhan Kumar Dua, the father of Gulshan Kumar migrated from West Punjab to India in the year 1947 at the time of partition of India and settled in Delhi, India.
Here, he started selling fruits for a living and later, he also began selling fruit juices at the Daryaganj area of Delhi.
Gulshan Kumar Dua was born on 5 May 1956 in New Delhi, India in a Punjabi family.
Since his childhood, he used to assist his father in selling the fruit juices.
The brainstorming nature of Gulshan Kumar helped his father’s business to move to the next level.
Later, he started selling audio cassettes.

Founding T-Series-

After saving some money, on 11 July 1983, Gulshan Kumar founded Super Cassettes Industries Private Limited, a music production company in Delhi, India.
Later, Super Cassettes Industries became to be known as T-Series.
Now, T-Series is headquartered at Noida, India.
At that time, Gulshan Kumar noticed that the people used to listen to songs from discs and the discs were very popular.
He was sharp enough to foresee the effect of the oncoming Japanese cassette players and was very confident that they would replace the existing expensive discs.
So, Gulshan Kumar began selling the cassettes by transferring the songs from discs to cassettes.
The cassettes sold like hotcakes thanks to the growing popularity of the Japanese cassette players and the affordability of the cassettes
During those times, the companies like Gramophone Company of India (GCI) and Music India Ltd (MIL) maintained monopoly over the market and the middle class population were not in a position to able to afford their expensive cassettes.
So, the inexpensive cassettes of the T-Series grew very popular and were very well received by the middle class population.
Another reason for the huge popularity of T-Series can be attributed to the Gulshan Kumar’s habit of maintaining very good relations with the retailers.
During those days, T-Series would buy back any unsold cassettes from the retailers.
Thanks to all the above mentioned points, its distribution channels grew very strong and helped it to enter into the new markets.
The copyright laws of that time permitted re-recording of the cover versions of the songs of a movie after a period of three years after its release.
A cover version of a song is simply a remake or new recording by someone other than the original artist of a formerly recorded and released song.
Gulshan Kumar took advantage of this law and re-recorded the cover versions of the songs by new singers by keeping the composition and lyrics of the songs intact.

Introducing new singers-

Gulshan Kumar introduced new singers like Sonu Nigam and Anuradha Paudwal and made them to sing the popular songs of the well-known singers like Mohammed Rafi, Lata Mangeshkar, Asha Bhosle, Kishore Kumar and Mukesh.
He released these songs with a new beat and as these songs were already popular, they were very well received by the people.
Gulshan Kumar and T-Series played a pivotal role in launching the careers of many new singers.
Later, Gulshan Kumar was blessed with three children, a son, Bhushan Kumar and two daughters, Tulsi Kumari Dua and Khushali Kumar.

Playing safe-

Any business is bound to become successful, if it reaps maximum results or profits by taking minimum risks.
The cassettes of T-Series sold like hotcakes because the songs were already very popular and the new singers just added a new beat to it.
In its initial days, this practise helped T-Series to reap huge profits with minimum effort because it simply produced the cover version of the already popular songs and without producing any new song or music.

Where there is a will, there is a way-

If you badly want to succeed, then there will be no dearth of innovative ideas as you will constantly brainstorm to better your business.
Gulshan Kumar was a very religious person and a worshipper of Lord Shiva and goddess Parvati.
He was a very good observer and he observed that in India, Hinduism was the major religion and many people preferred reading religious hymns and chants.
But the elderly Hindu followers were unable to read hymns and chants owing to their diminishing eyesight.
Here, Gulshan Kumar saw a great business potential and thus, he hired singers and recorded the religious chants and sold them through the cassettes.
Later, he also sold the VHS and video cassette tapes of the major Hindu pilgrimages in India.
Today, T-Series has the world’s biggest devotional YouTube channel by name, T-Series Bhakti Sagar and has over 24 million subscribers.
The devotional YouTube channels of T-Series are offered in numerous languages for many religions.
The Hanuman Chalisa sung by Gulshan Kumar is the most popular video of the T-Series Bhakti Sagar YouTube channel and it garnered over 716 million views.
Even today, many people listen to the devotional songs of T-Series.
Over the period, T-Series grew at a frantic pace.

Expanding into movie production-

For any business to become successful, it needs to take calculated risks and constantly expand otherwise it might risk losing its position and eventually fail.
Later, Gulshan Kumar shifted to Mumbai, the Bollywood capital of the world in order to work with the Bollywood industry.
This city helped him to better his understanding of music and expand his business.
In the year 1984, T-Series released its first original soundtrack for the film Lallu Ram.
The company tasted its first huge success in the year 1988 when it released the soundtrack for the movie Qayamat Se Qayamat Tak and eventually, the soundtrack gained popularity and became the best-selling Indian soundtrack album of the year 1988.
In the year 1989, T-Series entered into the business of film production with Gulshan Kumar producing his first film (telefilm), Lal Dupatta Malmal Ka.
Thankfully, Lal Dupatta Malmal Ka became very successful.

Tasting his first major success-

Gulshan Kumar tasted his first major success in film production in the year 1990 with the release of the Aashiqui movie.
Within no time, Aashiqui became a blockbuster and its soundtrack album became the best-selling Bollywood soundtrack album of all time.
A new record was created when more than 20 million units of the Aashiqui soundtrack album were sold in India.
Thanks to the grand success of this film, the popularity of the company sky rocketed and T-Series became the leading music label company of India and never looked back again.
Later, Gulshan Kumar produced many movies like Appu Raja, Bahaar Aane Tak, Ayee Milan Ki Raat, Jeena Teri Gali Mein, Dil Hai Ke Manta Nahin, Meera Ka Mohan, Jeena Marna Tere Sang, Sangeet, Shabnam, Aaja Meri Jaan, etc.
He possessed great knowledge relating to music and this helped him to produce some very successful movies because music plays a pivotal role in the success of any film.
Gulshan Kumar produced many telefilms like Lal Dupatta Malmal Ka, Jeena Teri Gali Mein, Meera Ka Mohan, etc. just for the sake of the songs.
Eventually, he started reaping the fruits of his hard work.

The dreams get shattered-

On 12 August 1997, Gulshan Kumar was shot dead when he was returning after offering prayers at Jeeteshwar Mahadev Mandir, Jeet Nagar, Andheri West, Mumbai.
At the time of his death he was only 41 years old.
This news shocked the Bollywood and Gulshan Kumar’s family became very depressed.
Gulshan Kumar was a family man and was very connected to his family and he wished to run T-Series forever.
Unfortunately, T-Series was severely impacted following his death and the whole responsibility of the company fell on the shoulders of his 19 years old son, Bhushan Kumar.
Bhushan Kumar overtook T-Series under very tragic circumstances and in the initial days, he was not at all prepared for it and used to feel very overwhelmed by the business.
His mother wanted him to study MBA whereas his father wanted him to become an actor but the circumstances made him a businessman.
During that time, even though Bhushan Kumar liked to listen to music, he had no interest in doing business.
From the beginning, he was helped by his mother, Sudesh Kumari, his uncle Krishan Kumar Dua and many employees of the T-Series like Vinod Bhanushali (President of Marketing, Media & Publishing), Neeraj Kalyan (President at T-Series), Ved Chanana (Senior Director), etc.
When Gulshan Kumar was alive, he used to take the full responsibility of the business ranging from music production to paying the income taxes.
Gulshan Kumar used to say that he will remain alive in the music of his company.

Taking up the responsibility-

Recollecting these words made Bhushan Kumar to take the responsibility of T-Series and continue his father’s legacy and now, he sees his father in the music of T-Series.
Following his father’s death, Bhushan Kumar realised the importance of relationships in business.
Almost every business runs on relationships and Gulshan Kumar maintained very good relationships with everyone including music directors, film directors, producers, government offices, etc. but those relations vanished with his death.
So, the 19 years old Bhushan Kumar was obliged to rebuild those relations and trust with the people but many people doubted his capacities as he was young.
Even though he was devastated by his father’s death, he started meeting the film directors, producers, etc. to revamp the business as this business was his father’s dream and he toiled hard for many years to build it.
Many people doubted Bhushan Kumar’s marketing capabilities but he succeeded in convincing everyone that he can market very well by following his father’s footsteps.
He gained the much needed confidence when his music marketing for the movie Dulhe Raja became very big hit and he never looked back again.
Eventually, Bhushan Kumar developed a great sense for music much like his father.
To develop his music sense, he listens to all kind of music played in the market and keeps himself updated.
Bhushan Kumar takes special care to make the music suit all the platforms like YouTube, streaming sites, radios, television, award shows, movies, disco techs, etc.

Choosing the right path-

Even though Bhushan Kumar inherited his father’s company, he toiled hard to manage and expand it.
As T-Series was already a very big brand, he could have easily given up and could have outsourced the music production to the other companies, but he worked hard to maintain the brand image T-Series.
Now, he is the Chairman and Managing Director of T-Series and played an important role in broadening out the T-Series into many businesses like electronics, CDs etc.
He produced many hit movies like Tum Bin, Bhool Bhulaiyaa, Patiala House, Ready and Lucky: No Time for Love, etc.
With the passage of time, Bhushan Kumar took T-Series to new heights by being always updated with the latest trends in the industry.
Bhushan Kumar much like his father keenly observes the music played at the parties and this helps him to develop his music sense.
He has also hired a team of people which he calls as the music team for the same purpose.
Bhushan Kumar gathers the feedback received by this team and uses it to improve his music sense.
Both the father and son have many things in common, like both of them are very religious and they never shy away from facing new challenges and taking risks.
Bhushan Kumar is very much attached to his father, even today; he releases almost everything in T-Series with the words- Gulshan Kumar presents.

Expanding and diversifying-

T-Series expanded into every nook and corner of the country and this helped it to capture the huge Indian market.
India is a vast country where many languages are spoken, so T-Series started recognising singers from different states of the country and producing content in regional languages.
T-Series has accordingly started many YouTube channels like T-Series Regional, T-Series Apna Punjab, T-Series Telugu, T-Series Kannada, T-Series Tamil, T-Series Malayalam, hamaarbhojpuri, T-Series Gujarati, T-Series Marathi, T-SERIES HARYANVI, etc.
It also runs a health and fitness YouTube channel by name, Health And Fitness.
Currently, T-Series has 29 YouTube channels and the combined subscriber count of all its channels is 184 million.

Bettering the music sense-

Bhushan Kumar worked to improve his music sense and he only selects and produces the music which can be hummed and liked by the people.
He selects the songs based on this thumb rule and this has helped him over the years.
Bhushan Kumar relentlessly researches the music and keeps himself abreast with the latest trends and demands of the audience and this helped T-Series to achieve huge success.
The huge population of India also played an important role in the success of T-Series.
Now, many businesses are showing special interest in India because India is a huge market and is the second most populated country in the world and is expected to overtake China in terms of population by the year 2027.
This explains the significance of the Indian market.

Conquering the YouTube-

On 13 March 2006, T-Series launched its first YouTube channel.
Until the year 2010, it did not upload any video on YouTube.
Now, T-Series has thousands of videos on YouTube and thanks to its content strength across numerous languages, it has garnered over 117 million subscribers and became very successful on YouTube.
Reliance Jio brought the internet revolution in India by offering the internet data to the masses at very affordable prices and this played a very important role in the exponential growth of the T-Series YouTube channel.
In between January to July 2018, T-Series earned a whopping US$100 million from YouTube.
In the year 2019, T-Series became the world’s most-subscribed YouTube channel by surpassing PewDiePie.

The income model of T-Series-

T-Series earns most of its revenue from releasing music and its other revenue sources include YouTube channels, content deals with online music streaming services, royalties earned from radio and television channels and it also earns money form the live shows of the singers.
Today, Bhushan Kumar is a very successful businessman who has not only fulfilled his father’s dreams but also played an important role in popularising the Indian music overseas.
Having realised the dream of becoming the country’s largest music record label, T-Series is bent on to become the India’s largest film production company.
In the year 2018, T-Series declared that it will invest a whopping 500 crore Indian rupees for film production.

Nurturing the new talent-

T-Series also nurtures young talent through its art school, T-Series StageWorks Academy located at Noida, Uttar Pradesh.
This academy was established for teaching film, music and arts.
T-Series has also introduced some singers like Amaal Mallik, Jubin Nautiyal, etc. through its YouTube channel.
This story of the Gulshan Kumar starting from selling the fruit juices to establishing one of the biggest music companies has the potential to motivate everyone.

Thank you very much for reading. Please visit my blog and share the content, follow this blog as I will be updating my blog with interesting information. And also, subscribe to my blog.
Feedback from readers is highly appreciated; it helps me to deliver better results to you.

Once again thank you for your time


Popular posts from this blog

The Splendid Spiritual Saga of Sadhguru

Welcome to Youth Motivator. I would like to tell you the interesting story of Jaggi Vasudev and how Jaggi Vasudev became Sadhguru. This article will help you to cultivate a feeling of spirituality and provide you with spiritual motivation. Sadhguru is an Indian mystic, yogi, philanthropist and author.
This article is the biography of Sadhguru. Introduction -Jaggi Vasudev (Sadhguru) was born on 3 September 1957 in Mysore, Karnataka, India. Until the age of 19 years, Sadhguru did not spoke much and was very silent. Sadhguru did not spoke much because he realised that he didn’t know about anything. He realised this when he was 4 years old. Paying the complete attention -Sadhguru spent most part of his childhood paying attention to whatever he encountered. If he saw a glass of water, he used to stare at it for hours and during night he used to gaze at the darkness for the whole night. And when Sadhguru opened a book to read, he would immerse himself in focussing on a small tiny dot on a page for…

The Very Motivational Story of Cristiano Ronaldo

Welcome to Youth Motivator. I would like to tell you about the world’s favourite footballer Cristiano Ronaldo.
This article is the biography of Cristiano Ronaldo. Introduction-Cristiano Ronaldo dos Santos Aveiro was born on 5 February 1985 in Funchal, Madeira, Portugal in a very poor family. Because of the poverty, they used to daily face struggles. His father,José used to work as a gardener and as a kit man in a football club, on a very low pay. His job as a kit man was to supply kits to the football players and clean their rooms. José was very sad because he had not achieved anything meaningful in his life and he cannot properly feed his children because of poverty, so he became an alcoholic. Even though he was an alcoholic, he took good care of Ronaldo. The football game was introduced to Ronaldo by his father. Since, his childhood Cristiano Ronaldo did not show much interest in education but had a great passion for football. And he used to play football really well. Making his own footbal…

The Success Story of Ola Cabs-The Startup which Became One of the Fastest Achievers of the Unicorn Status

Welcome to Youth Motivator. I would like to tell you the success story of Ola Cabs. Unicorn status means achieving one billion dollar valuation by a privately held startup. Ola Cabs is one of the fastest achievers of the unicorn status in India. Ola Cabs is also the India’s first taxi aggregator company. This is the interesting case study of Ola Cabs.
This article is also the biography of Bhavish Aggarwal. Introduction-Ola Cabs was co-founded by Bhavish Aggarwal and Ankit Bhati, the alumni of IIT (Indian Institute of Technology) Bombay. Bhavish Aggarwal completed computer science and engineering in 2008 from the prestigious IIT. He started his career in the Microsoft Research centre. Bhavish Aggarwal studied in an IIT, where the spirit of entrepreneurship is induced by regular seminars on topics like entrepreneurship and business. By listening to these speeches, Bhavish Aggarwal decided in his college days that, one day he will definitely become an entrepreneur and stand on his own feet. The s…

The Success Story of PUBG- The World's Most Popular Battle Royale Game

Welcome to Youth Motivator. I would like to tell you the success story of PUBG. PUBG is also known as PlayerUnknown's Battlegrounds. Let us know how a passionate photographer is the reason for the popularity of PUBG. This game has become so popular, so much that you can observe many people playing PUBG on their mobile phones, personal computers, laptops and gaming consoles. The current generation of young people daily spend at least some amount of their time for playing this game. Even some people have become addicted to this game. Let us also know how PUBG was very effectively marketed on a low budget, which is the main reason for the success of the PUBG game. Let us learn how the company which created this game is earning billions of dollars through this game.
This article is also the biography of Brendan Greene. Introduction-Brendan Greene, an Irish national is the creator of the PUBG game. Brendan Greene graduated in fine arts and later went on to become a web designer. He also learne…

The Success Story of ByteDance (The Owner of TikTok)-Becoming the World's Most Valuable Start-up

Welcome to Youth Motivator. I would like to tell you the success story of a very popular and controversial application, TikTok. Let us know how the company which offers TikTok has been valuated at a whopping 75 billion dollars. TikTok is a very popular social video app; more than 500 million youngsters use this app for creating and sharing short-duration videos. TikTok has been one of the most downloaded apps on the Google Play and App Store. By reading this post you will get to know very interesting facts and will gain insights on how this app grew so rapidly worldwide.
This article is also the biography of Alex Zhu and Luyu Yang. The start-TikTok was initially started as an educational project. In the year 2014, two friends namely, Alex Zhu and Luyu Yang decided to develop an educational app. These two friends observed that at those times the educational videos were too lengthy. So, an idea sparked in their minds that they will produce short educational videos which would range in between 3 …

The Success Story of Elon Musk- The Most Revolutionary Risk-taking Entrepreneur Ever

Hello, welcome to Youth Motivator. Today, I would like to share with you the very inspirational story of Elon Musk.
This article is the biography of Elon Musk. The biggest risk in our lives- Do you know who are under severe risk? The people who don’t take any risk in their lives and don’t leave their comfort zones. All the great people took risks in some part of their lives to attain great success. Introduction- I am going to tell you about a famous personality who is a life-long risk taker. Yes, he is Elon Musk, the legend who is changing the world and one of the few peoples on earth who has potential to change the world. Elon Reeve Musk was born on June 28, 1971 in Pretoria, Transvaal, South Africa. His parents got divorced when he was just 10 years. He used to live with his father after the divorce. Since his childhood, Elon Musk showed great interest in science and computers. Creative since childhood- He learnt computer programming and coding on his own, when Elon Musk was a kid. He…

The Inspiring Story of OYO- On the Path of Becoming the World’s Largest Hotel Chain

Hello, welcome to Youth Motivator, here I would like to tell you the success story of Ritesh Agarwal and his start-up OYO.
This article is also the biography of Ritesh Agarwal. Introduction Ritesh Agarwal is the founder and CEO of OYO. He is of 25 years. He was born in Bishama Katek, Orissa, India in the year 1993. Now OYO has around 450,000 rooms, in several countries like India, China, United Kingdom, Japan, UAE, etc. OYO is already the Asia’s largest hotel chain with around 90 per cent occupancy rate. Today, the net worth of Ritesh is 37,36,72,000 USD. How all of this started? From his childhood Ritesh wanted to become an entrepreneur. He got to know about the term entrepreneur from his elder sister, who once attended the entrepreneurship fest in an engineering college. He did not know the meaning of entrepreneur, so he looked for this word in Oxford Dictionary and found that an entrepreneur is somebody who solves a problem and makes a business along with it. Ritesh was so captured…

The Inspiring Story of Dhirubhai Ambani – A Must Read for Every Entrepreneur

Welcome to Youth Motivator. I would like to tell you the success story of Dhirubhai Ambani which proves that where there is a will, there is a way. This is a must read for everyone, as this story is filled with motivation.
This article is the biography of Dhirubhai Ambani. Ambani became one of the greatest businessmen who redefined the meaning of the business despite lacking financial support, family background and education from the prestigious business schools. He achieved great heights with his indomitable will-power and dedication. Ambani is the founder of the Reliance Industries Limited, one of the world’s largestmultinational conglomerate companies. Now, the total assets of the Reliance Industries Limited are more than US$140 billion. Before starting Reliance Industries Limited, Ambani did several jobs. Introduction-Dhirajlal Hirachand Ambani (Dhirubhai Ambani) was born on 28 December 1932 to Hirachand Gordhanbhai Ambani and Jamnaben Ambani in Chorwad, Junagadh district, Gujarat in a p…

The Inspiring Story of Xiaomi (Mi)- A Very Successful Start-up

Welcome to Youth Motivator. I would like to tell you the success story of Xiaomi. This start-up company became the world’s fourth largest smartphone manufacturer within just eight years of entering the smartphone market. Xiaomi is a Chinese tech giant, headquartered in Haidian District,Beijing, China. Introduction-About the founder-Lei Jun was born on 16 December 1969 in Xiantao, China. He attended Wuhan University. In in the year 1992, he started his career as an engineer in Kingsoft. Lei Jun was so capable, that in the year 1998 he became the CEO of Kingsoft. So, it took him just six years to become the CEO. And in the year 2000, Lei Jun founded, an online book store. This initiative by Lei Jun was very successful and in the year 2004, he sold to for 75 million US dollars. After tasting this success, Lei Jun decided to do something bigger. The story of Xiaomi-On 6th April 2010, Lei Jun along with a team of 7 members founded Xiaomi Company with an initial investment…

The Inspiring Story of Sreekant Bolla- The Blind CEO who founded Bollant Industries

Welcome to Youth Motivator. I would like to tell you about a blind person who has achieved great success with his confidence and persistence. 
Even when society treated him cruelly, he gave back his valuable contributions to the society and helped to motivate the physically handicapped people all around the world. 
This article is the biography of Srikanth Bolla.
Even though he was hated by the society his parents always supported his endeavours and stood by his back.
Srikanth Bolla was born blind and from his childhood he was widely discriminated by the society. 
He at a very young age established a company worth many billions, which even normal people find very difficult to do. Most of the people only think of doing great things but they lack the courage to realise their dreams, here you will know how a person with disability and constant humiliation by society achieved great feats at such a young age.
 He later on went to establish a company which not only proved his worth but he also e…